Case Study: Logo design for Portland Curl Room

How do you capture the feeling of a perfect curl day in a logo? Our latest case study with Portland Curl Room explores the journey from a difficult-to-read DIY creation to refined branding that perfectly positions this curl specialist in Portland's competitive beauty market. This project reminded us why we love that sweet spot between authenticity and polish when working with passionate entrepreneurs.

Read the full case study to see how thoughtful typography, color selection, and flexible logo design transformed the trans-owned salon’s visual identity while honoring the inclusive, affirming vision its founder had for her business.